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The Renaissance of Girard-Perregaux
Girard-Perregaux is on a tear lately. Since Michele Sofisti took over as CEO he's dug in to revamp the veritable old brand and bring it back to glory. Truth be told, Girard-Perregaux had been floundering along for the past decade or so, riding along on past laurels like the award-winning Three...
 
Introduction: Girard-Perregaux 1966 Minute Repeater, Annual Calendar & Equation of Time
Girard-Perregaux is doing a full-blown campaign to reposition themselves as a go-to brand in haute horlogerie. More important, they are backing it up with some grand initiatives. First, they brought on Dominique Loiseau, an independent watchmaker known for his progressive thinking, to introduce...
 
Girard-Perregaux Sea Hawk: Can it Compete in the Dive Watch Category?
Girard-Perregaux has gone on the offensive, big time. They've promised a reinvigoration of the brand with some surprises in store. And, truth be told, they needed to be shaken up because for a long time Girard-Perregaux has failed to give us a jolt. The models in the collection were starting to...
 
Girard-Perregaux's The New Face of Tradition Takes Over Beijing with Famed Watchmaker Dominique Loiseau.
Girard-Perregaux, iconic luxury Swiss watch brand, broke the laws of watchmaking with its recent unveiling of an industry first, The New Face of Tradition, Eight Young Watchmakers and the Art of Making Time. This journal, featuring eight young watchmakers from its famed atelier, launched the...